When debating on whether or not to buy a luxury purchase, how many times have you said (whether aloud or to yourself):
“Is it too expensive?”
“I’ll wear it all the time.”
By asking this, you’re trying to calculate the cost per wear.
What is Cost Per Wear?
I’m not going to take you back to algebra class (even though that was my nerdy, happy place), but I’ll do some simple math that you
can must apply BEFORE you impulse buy. It takes discipline, but I promise you’ll be much happier and confident with all items in your closet. I personally have fewer closet meltdowns than I used to!
Example: 2 years ago, sitting in a Charleston restaurant, a girl walked by in boots that I HAD to have – it was love at first sight. I politely stopped her and asked who makes them and, within a few online clicks, I realized Givenchy Shark boots were way out of my price range: how in the world could I justify paying $1850 for a pair of boots? (I cringe as I look at that price; I distinctly remember the phone call from my husband when he saw the AMEX charge)
* If you want to shop my look, check out some of the products I found below!
First and foremost, when shopping online for something specific, go to Shopstyle.com and search for the item. It gives you every option of where to buy, along with the price. If they’re cheaper at Saks vs. Neimans, for instance, you’ll obviously choose to purchase at the lower price. You can also choose to get a sale alert notification when it goes on sale. (see below)
Next, I head to theRealReal.com, a luxury online consignment store, where I buy a lot of my luxury items. You can filter items by “new with tags” and find the exact pair of Givenchy Shark Boots for half the cost. There are actually people that buy expensive things and decide 2 months later they don’t want them, but it’s past the return time frame.
(since this was a screenshot, you can’t see all 68 pairs of boots, but you get the gist)
They give you the option to filter “items with tags” – brand new / never worn, shoe size, etc. It also shows the retail price next to the sale price so you can further justify your purchase. I ended up paying under $1000 for the boots you see me wearing in these pics versus $2000 retail price.
Click HERE to get $25 off your first purchase plus more discount depending on their daily promo code.
How many times will I really wear them?
Fall/Winter season here in TX is sporadic, but let’s say September – March, for math’s sake. That’s 6 months, and I aimed to wear them once a week:
6 months = 24 weeks
24 times worn
$1000/24 = $41.66 each time I wear them (annually)
However, because I’ve worn them consistently for 2 years, it brings it down to $20.33 per wear.
I’m not saying every item in your closet should cost $20 every time you wear it, but that $1000 purse you wear every other day for a year is a lot cheaper than that. Make
Furthermore, if find myself not wearing them as much as I originally thought, I head back to theRealReal to consign and re-coup (some of) the cost.
The bottom line is quality over quantity. Instead of filling up your closet with trendy things you may wear once or twice, spend your money on quality items that go the distance. I still shop Zara, but again, the cost per wear applies: Will I wear the $60 sequin top more than 3 times? Maybe, but probably not. That’s the same $20 cost per wear as my Givenchy boots!